THE TRUTH IS A LIE.

Believe what you want.

Everyone has a version of who you're supposed to be.

What you should believe.
How you should look.
What you should want.
What success is supposed to mean.

Eventually, you stop asking.

WHO CARES.

The Truth Is a Lie Tee is part of the Unlabeled Misfits Collection—built for people who don't need somebody else to define them.

Rough cream typography collides with handwritten red markings and a solitary figure casting an exaggerated shadow:

THE TRUTH IS A LIE.
BELIEVE WHAT YOU WANT.
WHO CARES.

Contradictory on purpose.

Because Unlabeled Misfits was never about giving you another label.

It's about removing the need for one.

Revised collection story

BUILT FOR THE EVERYDAY ROTATION.

The graphic makes the statement.

The garment makes you want to keep wearing it.

This piece is constructed from 250 GSM / 7.4 oz 100% cotton, giving it more substance and structure than a lightweight basic without moving into the extreme weight of our 430 GSM heavyweight pieces.

An enzyme-washed finish gives the black fabric a softer, lived-in visual character that works naturally with the distressed cream and red artwork.

The loose body and dropped shoulders finish the silhouette.

GARMENT DETAILS

• 250 GSM / 7.4 oz
• 100% cotton
• Enzyme-washed finish
• Vintage-inspired washed black
• Loose unisex silhouette
• Drop shoulders
• Round / O-neck
• Short sleeves
• Moderate thickness
• Slight natural stretch
• DTG printed artwork
• Casual / alternative streetwear styling

Because this is a washed garment, subtle variations in tone and finish may occur between individual pieces.

That's normal—and part of the washed aesthetic.

250 GSM // THE SWEET SPOT.

Not paper thin.

Not excessively heavy.

250 GSM sits right where an everyday statement tee should.

There's enough fabric to give the shirt structure and help the dropped shoulders hang properly, while keeping it comfortable enough for warmer weather and everyday wear.

It's the tee for faded jeans and old sneakers.

Black cargos.

Under an open flannel.

Under a leather jacket when the weather changes.

Or just throw it on and leave.

The graphic already did the styling.

THE FIT

Loose by design.

This isn't meant to hug the body.

A roomy chest, relaxed body and dropped shoulders create the intended silhouette without requiring you to automatically size up.

Choose your usual size for the designed loose fit.

If you want an exaggerated oversized look, compare the measurements below with a tee you already like before sizing up.

Garment Measurements

Chest measurements are taken flat across the garment.

For the most reliable fit, compare these measurements with a shirt you already own rather than relying solely on the size printed on its tag.

MADE TO LOOK BETTER LIVED IN.

This isn't supposed to look like a pristine corporate uniform.

The washed black cotton and distressed artwork are intentionally imperfect.

The enzyme wash gives the garment an already-lived-in visual character, while the rough cream print and red markings reinforce the feeling that the graphic was assembled, crossed out and rewritten rather than perfectly designed.

Wear it.

Wash it.

Beat it up.

Let it become yours.

CARE

To help preserve the garment and artwork:

• Machine wash at 30°C / 86°F, gentle cycle
• Turn inside out before washing when possible
• Wash with similar colors
• Do not bleach
• Tumble dry low
• Iron at low temperature
• Do not iron directly over the print
• Do not dry clean

UNLABELED MISFITS

NO LABEL REQUIRED.

People love categories.

Successful. Difficult. Normal. Weird. Good. Bad. Too much. Not enough.

They make people easier to understand.

We aren't particularly interested in being easy to understand.

Unlabeled Misfits is paperwork for people who don't fit the script.

For the ones who changed their minds. Took the wrong road. Started over. Refused the expected version of themselves.

You don't owe anyone a simpler version of you.

THE TRUTH IS A LIE.
WHO CARES.
BELIEVE WHAT YOU WANT.

PROPERTY OF NO ONE.